Eng. Ihab Yahia
Marketing Research Department Head
Eng. Ihab Yahia has more than 16 years’ experience in the petrochemicals markets and industry. He began his career as a process engineer in SIDPEC’s PE plant for 5 years. He was nominated to join SIDPEC’s marketing team in 2005 where he gained a process technologies background supported in studying the petrochemicals industry downstream markets and its dynamics, where it was implemented in reporting output and results to SIDPEC’s Investment and projects committee. Egyptian Ethylene and Derivatives Company – ETHYDCO was on the committee output. He was then seconded to ETHYDCO in order to establish its petrochemicals downstream products marketing strategy.
He is now back at SIDPEC as Marketing Research Department Head in order to participate in new projects and initiate tactics that work on increasing local and international customers’ loyalty through exploiting the internal and external supply chain communications and dealing with direct and indirect value chain members, while implementing the best output in improving SIDPEC’s marketing mix and new investments.
His skills have qualified him to mentor new employee training and deal with multicultural business activities. He has also been invited to speak at many global petrochemicals and plastics events on the five continents: Middle East, Africa, Europe, Singapore and USA.
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